🔐 Privacy Policy

Last updated: March 8, 2026

1. About This Policy

This Privacy Policy explains how UKMinimumWage.co.uk ("we", "us", "our") collects, uses, stores and protects information about visitors to our website at ukminimumwage.co.uk. We are committed to protecting your privacy and handling your data in an open and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you agree to the collection and use of information in accordance with this policy. We may update this policy from time to time — the "last updated" date at the top will reflect any changes.

2. Information We Collect

UKMinimumWage.co.uk is a free informational tool. We do not require you to create an account, log in, or submit any personal data to use our calculators. However, certain information is collected automatically when you visit our website.

Information collected automatically

• Pages you visit and the order in which you visit them
• Time and date of your visit and duration on each page
• Your approximate geographic location (country/city — derived from IP address, not precise location)
• The device type, operating system and browser you are using
• The referring website or search query that brought you to us
• Screen resolution and browser language settings

Information you voluntarily enter

When you use our calculators (such as the Minimum Wage Calculator or Commission Pay Checker), you may enter numeric values such as salary, hours worked, or age band. This data is processed entirely in your browser (client-side JavaScript) and is never transmitted to our servers. We do not collect, store or process any inputs you enter into our calculators.

3. How We Use Your Information

The automatically collected analytics data is used solely to:

• Understand which pages and tools are most useful to visitors
• Identify technical problems with the website
• Improve the content and usability of the site
• Monitor traffic trends and plan future content

We do not use your data for direct marketing, we do not sell your data, and we do not share personally identifiable information with any third party for their own marketing purposes.

4. Google Analytics (GA4)

We use Google Analytics 4 (GA4), provided by Google LLC, to collect and analyse website usage data. Google Analytics uses cookies to track visitor behaviour. The data collected is anonymised and aggregated — we cannot identify individual visitors from this data.

Google Analytics data is processed and stored on Google's servers, which may be located outside the UK. Google is certified under the UK-US Data Bridge, and standard contractual clauses are in place for data transfers.

The following information is collected by Google Analytics:

• Pages viewed and navigation paths
• Session duration and bounce rate
• Approximate geographic location (country/city only)
• Device category, browser type and operating system
• Traffic source (e.g. organic search, direct, referral)

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by managing your cookie preferences. Google's privacy policy is available at policies.google.com/privacy.

5. Google AdSense

We display advertisements on this website through Google AdSense, operated by Google LLC. Google AdSense uses cookies and similar tracking technologies to serve advertisements that are relevant to your interests based on your browsing activity on this and other websites.

The legal basis for this processing is your consent, obtained via our cookie consent mechanism. If you have not consented to advertising cookies, personalised ads will not be shown. You may still see non-personalised advertisements.

You can manage your Google ad personalisation settings at adssettings.google.com. For more information about how Google uses data when you visit sites that use its services, visit policies.google.com/technologies/partner-sites.

6. Legal Basis for Processing

Under UK GDPR, we process data on the following legal bases:

• Legitimate interests — Analytics data collected to improve the website, where the processing is proportionate and does not override your privacy rights
• Consent — Advertising cookies set by Google AdSense, where you have given explicit consent via our cookie consent tool

7. Data Retention

Google Analytics data is retained for 14 months by default, as configured in our GA4 property settings. After this period, data is automatically deleted. We do not hold any other personal data about site visitors.

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights:

• Right of access — You can request a copy of any personal data we hold about you
• Right to erasure — You can request deletion of your personal data, where applicable
• Right to object — You can object to processing based on legitimate interests
• Right to withdraw consent — Where processing is based on consent, you can withdraw it at any time
• Right to complain — You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

9. Cookies

This website uses cookies. For full details of the cookies we set and how to manage them, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites such as GOV.UK, ACAS, and Citizens Advice. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies before providing any personal data to them.

11. Children

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us: